Creativity
with
purpose
THIS IS WHAT WE THINK, THIS IS WHAT WE DO.
The stories that matter are recognizable (brand identity), resonate deeply (brand activation) and stay relevant over time (brand strategy). This is what we do.

Every story we bring to life is a declaration of intent: we put creativity at the service of projects we believe in, embracing their "why" and amplifying their impact.
What
we do
Brand
Identity

Authenticity, when intertwined with beauty transforms an identity into a force that stands out and captivates. We design identities that ensure recognition, uniqueness, and consistency, creating flexible systems that adapt seamlessly to every application while retaining their distinctive power.

Naming
visual Identity
Verbal Identity
Sonic identity
Design System
Brand
Strategy

Projects built on solid foundations don’t just endure — they evolve and thrive over time. We define direction, meaning, and vision to give brands the strength to navigate change, adapt, grow, and stand the test of time.

Discovery
Positioning
mission
Brand Architecture
Vision
values
brand culture & messaging
Brand
Activation

We bring brands to life by transforming them into stories that engage, inspire, and leave a lasting mark. Through strategic concepts, art direction, and multichannel storytelling, we create cohesive and recognizable experiences across every platform.

Creative Concept
Art Direction
Product Design
Collateral
Content Production
how
we work
first Understand,
then envision

We believe that awareness is the first step toward transformation. Those who are aware don’t just adapt to change — they anticipate it, lead it, and redefine it.

For us, true creativity isn’t simply a sudden spark of inspiration; it’s the result of a deliberate process that always begins with listening and a deep understanding of the context.
WE ARE AGILE,
SO WE CAN adapt

We don’t carry the weight of a cumbersome and bureaucratic machine that wastes time and resources.

We are naturally flexible and capable of collaborating with the best talents to stay focused on what truly matters: taking the right actions, at the right time, with the right people. We are the tailored creative studio for your project, free to always choose what’s best.
New reality,
innovative habitat

Our strength comes from continuous movement, fueled by tireless curiosity and a creative environment where ideas flourish and reach their full potential. Free from obsolete constraints, we constantly evolve and innovate.

We think that mediocrity costs way more than excellence. We do not aim to do more, but to do better.
WORK.
WORK.
WORK.
WORK.
WORK.
WORK.
WORK.
WORK.
WORK.
WORK.
WORK.
WORK.
WORK.
WORK.
WORK.
Happy
clients
Jessica Mercedes – CEO OF The Office Zoo
“Working with The Smiling Agency was like stepping into a comedy show where the punchline is a brilliant idea. Their creativity and humor transformed our brand in ways we couldn’t have imagined.
Jessica Mercedes – CEO OF The Office Zoo
The Smiling Agency turned our marketing campaign into a viral sensation. Their unique approach and hilarious content had everyone talking about our brand.
Jessica Mercedes – CEO OF The Office Zoo
“Working with The Smiling Agency was like stepping into a comedy show where the punchline is a brilliant idea. Their creativity and humor transformed our brand in ways we couldn’t have imagined.
Jessica Mercedes – CEO OF The Office Zoo
The Smiling Agency turned our marketing campaign into a viral sensation. Their unique approach and hilarious content had everyone talking about our brand.
JOURNAL
Latest
stories
ALL ARTICLES
START A PROJECT
Don't wait for tomorrow — create it.
Don't wait for tomorrow — create it.
Don't wait for tomorrow — create it.
hello, hey, hi,
hello, hey, hi,
hello, hey, hi,
hello, hey, hi,
hello, hey, hi,
hello, hey, hi,