We are based in Treviso, Italy. We go wherever the good stories take us.
tomorrow
is our flag
We are H:12
Future is a choice. We choose to create it, one story at a time.
H:12 is a new cycle — a tailored creative studio that believes in the power of purpose-driven creativity. We help brands to stand out, resonate, and stay relevant over time. The stories we craft go beyond narration — they become a powerful force. They are worth telling, worth living, and impossible to ignore.
Founded by Cristina Lello, the studio draws on her extensive experience working with leading names in design, lifestyle, fashion, and food, including: Boffi, Rubelli, De Padova, Flexform, Rigoni di Asiago, Gervasoni, ONIRO Group, Dolomiti Bellunesi, LUUM, Salvatori, Pellico, De Castelli, Falcotto, Canali, D'orica. Her work has also been featured by leading international publishers such as Gestalten and Condé Nast, and she has collaborated with academic institutions including IUAV University of Venice and Politecnico di Torino.
Cool is good
good is cool
This is the mantra that guides us. We believe that beauty and goodness must coexist in the stories we create. When inner values are reflected in outward expression – and vice versa – a brand becomes an authentic, powerful, and memorable story.
what we stand for
Hungry
Honest
Heroic
Human
our time
needs heroes
Be a hero
We put our creativity at the service of entrepreneurs, CEOs, innovators, institutions and executive teams who dare to build the best future. We call them Heroes — we recognize them because they're hungry, honest, heroic, and human.
HUNGRY — Dare to Dream
They refuse to settle for what already exists and envision a world filled with more beauty, purpose, and care.
HONEST — Live their Values
Their actions and projects reflect their beliefs. They don’t just talk about change — they create it, one step at a time.
HEROIC — Reject Indifference
They know that a brand and its communication have the power to influence. They use what they have to leave a meaningful mark.
HUMAN — Imperfects in Motion
They aknowledge their imperfection as humans. Still, they have the courage to follow ideals, take risks, and evolve through action.
